Digital Marketing Specialist (Consulting Firm)

2 - 4 Years

Job Description

Marketing Specialist who will be responsible for timely and flawless delivery of Social media marketing, automation and marketing campaigns. The person will be primarily required to assist in the creation of a variety of marketing campaign assets (including but not limited to emails, target lists, forms, landing pages, webinars), manage and QA those assets, and deploy marketing programs using marketing automation and associated tools.

What youll do:

Take operational ownership of email and webinar campaign plans
Take operational ownership of social media posts across Linkedin, FB, Twitter etc
Create and configure marketing assets in HubSpot (target lists, segmentations, email templates, landing pages, workflows, forms)
Work in collaboration with the content writer & graphic designer
Develop webpages, create articles & blogs on website, conduct self review & ensure forms, landing pages etc. are reviewed by seniors for quality assurance and deployed live without errors
Manage live webinar production play the role of the webinar host using Zoom or GotoWebinar
Manage video production coordinating with agencies
Build and manage marketing campaign reports and dashboards after compiling data from different systems and communicate campaign metrics effectively to stakeholders

What youll need:

Clear understanding of modern digital marketing tactics, tools, processes, and best practices
Excellent knowledge of any of the following campaign management and marketing automation platforms HubSpot or similar
Experience and skills within integrated, multi- channel marketing, handling diverse tools and softwares
Experience and skills of Wordpress website development, SEO both on page and off page, SEM and lead generation campaigns
Experience of coordinating and producing live webcasts and webinars, using Zoom, GotoWebinar or similar tools
Understanding of CRM Systems, HTML, CSS and web-applications in general
Proficiency MS Excel spreadsheet, data management, and reporting skills
Understanding of deriving, analysing and utilizing customer insight
Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines
Ability to quickly learn new tools, and adapt to new processes

Education & Experience:

Graduate in any discipline.
2-4 years of experience in a digital marketing role with above responsibilities

Salary: Not Disclosed by Recruiter

Industry:Strategy / Management Consulting Firms

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Online/Digital Marketing

Role:Search Engine Optimisation /SEO Analyst


Desired Candidate Profile

Please refer to the Job description above

Company Profile

RS Consultants

A boutique HR consulting firm headquartered in Pune. Back in 2010, we started solving talent acquisition and recruitment problems for clients in Accounting and Manufacturing Domains, and then added IT clients - typically product development companies.

We now have a full fledged team across 3 verticals: Recruitment, Payroll Outsourcing and HR Consulting and are working with over 200 clients across India.

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Recruiter Name:Ashwini Mate

Contact Company:RS Consultants


Reference Id:DGMKTNG0819