Digital Marketing Specialist

Hiring for A Leading Management Consulting Firm.

2 - 4 Years

Job Description

The Digital Marketing Specialist will be responsible for timely and flawless delivery of Social media marketing, automation and marketing campaigns. The person will be primarily required to assist in the creation of a variety of marketing campaign assets (including but not limited to emails, target lists, forms, landing pages, webinars), manage and QA those assets, and deploy marketing programs using marketing automation and associated tools.

What you will do:
  • Take operational ownership of email and webinar campaign plans
  • Take operational ownership of social media posts across Linkedin, FB, Twitter etc
  • Create and configure marketing assets in HubSpot (target lists, segmentations, email templates, landing pages, workflows, forms)
  • Work in collaboration with the content writer & graphic designer
  • Develop webpages, create articles & blogs on website, conduct self review & ensure forms, landing pages etc. are reviewed by seniors for quality assurance and deployed live without errors
  • Manage live webinar production play the role of the webinar host using Zoom or GotoWebinar
  • Manage video production coordinating with agencies
  • Build and manage marketing campaign reports and dashboards after compiling data from different systems and communicate campaign metrics effectively to stakeholders

Required Candidate profile

  • Clear understanding of modern digital marketing tactics, tools, processes, and best practices
  • Excellent knowledge of any of the following campaign management and marketing automation platforms HubSpot or similar
  • Experience and skills within integrated, multi- channel marketing, handling diverse tools and software
  • Experience and skills of Wordpress website development, SEO both on page and off page, SEM and lead generation campaigns
  • Experience of coordinating and producing live webcasts and webinars, using Zoom, GotoWebinar or similar tools
  • Understanding of CRM Systems, HTML, CSS and web-applications in general
  • Proficiency MS Excel spreadsheet, data management, and reporting skills
  • Understanding of deriving, analyzing and utilizing customer insight
  • Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines
  • Ability to quickly learn new tools, and adapt to new processes

Education & Experience:
  • Graduate in any discipline.
  • 2-4 years of experience in a digital marketing role with above responsibilities

Salary: INR 2,50,000 - 3,75,000 PA.

Industry:Strategy / Management Consulting Firms

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing


Desired Candidate Profile

Please refer to the Job description above

Company Profile

RS Consultants

Hiring for a fast growing business consulting firm located in Erandawane, Pune.
View Contact Details+

Recruiter Name:Aashita

Contact Company:RS Consultants


Reference Id:DGMKTNG0819